Category Archives: Advertising & Marketing
A Huge Problem – Drug And Alcohol Addiction
A lot of people are wondering about the worldwide problem that is drug and alcohol addiction because the number of victims are only increasing and never decreasing. More and more addiction cases are happening and it is not slowing down. It is steadily attacking more families. The drug and alcohol addiction problem must be treated since it has become a worldwide issue and the effects of these addictions are really severe, it will affect the mental and physical health of a person.
It is true that the drug and alcohol addiction problem over the world must be put into deep consideration and attention. There was survey that took place and it showed that millions of people are illicit to drug dependence, crazy right? That is such a huge number and it is happening worldwide.. More and more people are using different dangerous drugs like cocaine and heroin and to imagine that a kid at the age of twelve above are using dangerous drugs like those is so sad to think about.
And not only drug abuse but also alcohol abuse is running around the world these days. A survey about alcohol addiction was made and it is so sad to know that even kids these days are binge drinking even once a month and that is a sad figure, knowing that the youth are the ones going down. If a lot of teens are engaging in binge drinking today, this will mean that when they grow up they will be dependent on the alcoholic beverage and this will seriously rise the alcohol addiction number again.
You have to think about drug and alcohol addiction in a bigger picture, more and more youths are getting strangled by the chains of addiction and if the world government will not do anything to help and treat these victims, this will really make the world worse than ever. Think about the youth, they will be the ones that will replace the current administration around twenty or thirty years from now and if they end up being drug and alcohol addicts, that will spell disaster to any government around the world. The thing about addiction is that it ruins the judgement of a person, it wrecks the mental and physical health of a person and if a person is not healthy mentally and physically, that will be the end of him or her.
This is why as a human being living in the same world, you have to work together and bring an end to drug and alcohol addiction. This is a major health issue today and if not treated, it will get serious and you will never know that even your children will be affected by these problems.
CENTENNIAL, Colo. — Small businesses often struggle with understanding how their online marketing efforts perform, but Elementive has been working to make things easier. In recent months, Elementive digital analytics and measurement experts have been tuning and adding to the suite of services detailed at with an eye toward better serving the needs of small-business clients. Leveraging decades of experience in the digital marketing industry, Elementive works with businesses of all sizes to make data and derived insights more accessible and transparent.
At a pair of upcoming workshops in Vancouver and Austin, Matthew Edgar from Elementive will be walking information architects and user experience professionals through the process of getting started with web analytics and data-driven marketing. Those interested can now sign up online for the March 23 IA Summit 2017 session in Vancouver, British Columbia, or the April 4 Designing for Digital workshop in Austin, Texas.
“Where larger companies today often make the collection and analysis of marketing data a top priority, many small businesses have a hard time even getting started,” said Elementive Web Consultant Matthew Edgar, “We’ve recently been putting a lot of work into making it easier for any small business to make the most of what web marketing analytics can offer. Toward that end, we’ve refined many of our services and added some new ones, and we’ve working on some other promising projects, as well. We truly believe in the power of education, and I hope that plenty of designers and UX professionals will benefit from my upcoming workshops at IA Summit 2017 and Designing for Digital.”
Nearly two-thirds of today’s marketing executives “strongly agree” that data-driven approaches are critical to success in the field, according to a 2015 Forbes report. At the same time, a recent Teradata Global Data-Driven Marketing Survey revealed that nearly nine in ten marketers consider their organization’s marketing data the one asset whose potential value is furthest from being realized.
With a focus on helping each client better understand and utilize marketing data and analytics, Elementive leverages decades of collective industry experience to develop actionable insights and innovative solutions. In recent months, the company has focused on making its comprehensive range of services even more accessible and helpful for businesses on the smaller end of the scale. From basic website and AdWords audits to in-depth analysis of traffic, search engine optimization, and the competition, small businesses can now count on even more rewarding results.
Small business owners and others can find out how recent updates to the Elementive menu of services will benefit them by scheduling a free strategy session using the contact details at
With a full range of marketing analysis services that contribute to better understanding, Elementive takes the mystery out of data and helps clients identify the biggest opportunities and most productive ways to invest.
The Benefits of B2B Marketing
Business to business marketing (also called as B2B) refers to the development and marketing of services and products to business, governmental, and institutional markets at the local, national, or international level, instead of private retail consumers. The methods and strategies of business-to-business marketing are essentially the same as those that are used to reach the consumer market.
They vary from conventional methodologies such as newspaper and magazine advertisements, direct mail, catalogs, television and radio marketing, outdoor advertising, sales promotions, and other classic public relations and advertising media to the relatively new methods of digital marketing. Below are some of the advantages of investing in B2B marketing.
Keep in mind that just because you are a business owner, does not mean you have to be an expert on all aspects of it. If you need an accountant or bookkeeper, hire one or both. If you need to make a contract, and you are not a lawyer, employ a good one. In the same way, producing and implementing marketing strategies should be left in the hands of professionals who the requisite skills and experience to make them successful. Digital marketing is so essential because it is not only a quickly escalating force in the marketing playing field these days, it is considered as future of marketing, and it is highly probable that digital media will soon replace more traditional methods altogether.
These days, people expect every business to have an online presence, but just having a website is not going to cut it. Being visible, getting a client’s attention and trust, and eventually winning their business are important objectives of every website. Online marketing is important to a company’s success. A B2B marketing firm can help you remain relevant in the industry by keeping abreast and even exceeding your competitors. An exhaustively planned and implemented digital marketing strategy – one that helps clients notice you and like what they see about your brand online – is essential to any small business that wants to attain success and sustainability for a long time to come.
Wide Variety of Services
In order to design a profitable marketing strategy, B2B marketing company will have an experienced team of web designers, coders, copywriters and SEO specialists, who possess the knowledge of the current digital market. B2B services will help you create great ways to improve productivity, collaboration, and customer service, and other solutions that will increase the reach of your company’s image, helping make communication easier between your and your clients anywhere, at anytime.
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It is important that you know that there are actually several types of psychologists in areas like Cincinnati. It is important that you know that consulting psychologists in areas like Cincinnati is just like asking for the dentist regularly and that they do not have to be associated with a mental problem or that the person is insane, as others will think. These psychology professionals are practicing their professional because of something that the person medically needs. People who have been suffering with mental issues should not lose hope because there are certainly psychology professionals who are ready to offer them help when they need to get the right treatment. This article discusses the tips on knowing the right psychology professionals for your needs.
Since life has good things to offer as well as negative things and vibes about work, about school, about their careers and about their personal lives, more and more people have been falling prey into mental issues that they do not want to happen in the first place. It has been said that not only teenagers and adults are being victims to these mental conditions, but also little kids as well, and they have experienced some challenges coping up with their lives and getting back to the lives that they once lived. Mental illnesses are not something that you should set aside and these psychology professionals can help you prevent worse things that might come. These are the reasons why these people should be able to identify the signs and early symptoms of these conditions and be able to get quick response from the best psychology professionals near their areas. There are several reasons why these psychology practitioners matter the most in these instances. There are various kinds of psychology practitioners who can be able to offer educated advice for these patients. Unless your personal psychologist has studied well about child counseling, there are instances when you need to find the right child psychology practitioners when it is your children that need the help from these professionals. You should know that these psychology practitioners should be able to render the treatments for children and not treatments that are originally laid for adults.
Industrial psychology practitioners, meanwhile, are the practical people that you can call when you need help of services relating to work and changing attitudes for business and work. When it comes to making businesses better when human resources are concerned, these psychology practitioners can help a lot. These psychology practitioners in the organization field can veer and drive the business towards having a positive outlook for all their tasks.
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Then, you also have clinical psychology practitioners who deal with the common mental issues like depression.Why People Think Psychologists Are A Good Idea
A Quick Guide to Local SEO There are a couple of options for businesses when it comes to hiring SEO services. First, they can use a large national agency. Secondly, they can contract a local firm. The truth is that going local is always a better option. Here are 10 great reasons your business should use a local SEO company instead of a national firm based elsewhere. A local SEO agency will be vastly experienced with your area/region. Local SEO experts are familiar with local businesses. Simply put, they are aware of your business, your business partners and/or potential partners, and crucially, your competitors as well as how they do their SEO.
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They’ll know the rules and regulations that are in your town or area.
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You can meet them in person and craft a strategy. You may face them, request for one on one consultations, and demand answers from them–something that might be impossible if you’re dealing with a national SEO company. They are more likely to have references from similar local businesses you can contact–or might already know. They are already familiar with your target market. Having operated in your region, they’re conversant with the general population around you as well as how to effectively reach them. It’s convenient that your local SEO expert understands local SEO. In reality, local SEO has grown into a highly specialized field, and it’s turning into a niche among SEO experts. The body of knowledge on local search engine optimization tricks and techniques is constantly evolving and you will want your team of professionals to keep abreast with it. Find someone who understands local SEO instead of a national or general SEO agency. Local SEO companies understand local cultures. This is arguably the most obvious plus when you target different nations, different regions, and different cities as different regions have different cultures. If you hire a big, national SEO company, ensure that they have freelance SEO professionals in the various cities and regions you want to market your company. These experts should understand the local cultures so they can effectively target those audiences. Local SEO professionals tend to offer the better service. They’ll more likely serve nearby customers faster and provide better services than agencies that are further away. Many local businesses want nothing more than to boost the local economy. When people spend their money locally, local businesses grow. Using a local SEO agency will ensure that money remains in your area. This can be helpful in the long term since the funds spent on SEO may recovered when you get new customers. While there are certainly reasons to shy away from local SEO companies, the pros far outweigh the cons. Consider working with a local SEO expert or firm to better understand your target market and get a better ROI.
How to Write Sound and Informative Press Releases
Are you one of those who know how to create press releases? What do you think are the significance of press releases to companies? What are the attributing factors of its demand and popularity? For those who are interested to learn more about press releases, its significance, and guidelines on how to write one, then be sure to follow the pointers found in this article.
Definition of a Press Release
When we talk of a press release, we refer to one type of written communication that showcases an event or a circumstance of a third party geared in promoting it in various channels. There are also instances where press releases are used to showcase companies, corporate events or products. Previously, press releases are solely showcased and submitted in the traditional periodicals and journals but these days, there are lots of press releases submitted online.
The Importance of Press Releases on Big and Small Business Enterprises
Formulating and submitting press releases online are effective in showcasing information but small and big business enterprises like its success, services, product launches and etc. There are lots of business people who make use of these press releases to attract the inbound links as well as the link popularity of the leading search engines. Some make use of press releases as marketing strategy.
Press release cannot be written whenever you want to you have to follow certain guidelines to make it informative and effective. Since it is an art, there are certain steps that you can use to write one and these are further detailed in there.
Tips in Creating and Developing Press Releases
1. Before writing one, you are advised to determine first and to profile your target audience. It is very important that you delve deeper and do your homework by researching on how you can gain their confidence and attention.
2. It is also important that you decide on the websites where you intend to post these press releases. Make sure that you know what are the websites that are visited by your target market.
3. Be sure to write an attractive titles on your press releases. These are crucial as it will motivate your target audience to read the press releases deeper as well as visit your sites.
4. Avoid copying other press releases and make sure that you write original and authentic one to prevent copyright infringement cases.
5. Make sure that you write information concisely and precisely.
6. Make it short, concise and informative.
7. Be careful with the terms and terminologies that you use and opt for those which are simple and those that are easily understood by your target audience.
Follow the guidelines found in here should you want to formulate effective and informative press releases.
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Writing a Press Release for Your Company
Organizations conduct Press Release from time to time; it gets to make sure that they can be able always to come clear to their customers about something that might have been questionable; likewise, it gets to clears the air between the organization and the clients thus being able to improve on their relationship. When getting to conduct a press release, it will get to work to the advantage of the organization since you get to find that it will make sure that they can be able to bond better with their clients, likewise, they will be able to make sure that they can improve on their market share.
Therefore, as an organization, there are a few things to look for when conducting the press release, one of them being the best means through which you can get the press statement, you cannot be able to conduct a press release without a press statement, this gets to make sure that you have been able to properly lay down what you would like to tell your clients. Therefore, you will need to look for a perfect press services provider, so doing will ensure that you have everything incorporated within your press statement, likewise, you find that by getting the best, you will be able to make sure that you can have a press statement that can be able to capture and touch each and every one of your clients.
When getting to look for the best press service provider, you will need to make sure that you get to look for the best and also look for someone who can make sure that you do get to save time and money, likewise, someone who can be able to make sure that your clients indeed get what it is that you would like to be the message within your press release. Therefore, you get to find that you can save on time looking for a company that has the best reputation within the business and also one that will be able to make sure that you do not get to lose clients, instead, you stand a chance of gaining more and more clients.
Likewise, you will get to find that you will be able to base your press release with the subject you had based it on, all you have to do after finding a great press service provider like the HOTH is stating what it is that you would like then get to rest assured that you can be able to attain the best. More so, you find that if there was any problem, you could be able to mend the situation thus making sure that nothing like that can ever get to happen again to your business and also your clients can be contented.
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Essential Concepts About Press Release Services
Having a favorable image for your company or your organization is highly necessary that is why it is not surprising for business owners and other organizations to acquire press release services. Those people task to acquire such services are those in the public relations department. But oftentimes, there are public relation companies that will release the official statement given by a particular organization.
The release of these statements will further enhance the rapport between the clients and the establishment owners furthermore it raises awareness among people of a particular brand or product. There are several offices which offer press release services out there. Their service also offer drafting and the dissemination of the release. As for the content, you can also be assured that all the facts and information that you want will be included since they will reach out for you to acquire such information.
When it comes to the content of the news, you have the assurance that every details will be in accordance with your likes and it will written professionally. It would also be best if the service provider that you are going to transact with is knowledgeable in the elements of PR so that media outlets will not reject it. This way, the news will be worth it. It would also be best if the news is written in a concise way at the same time catchy for readers to read.
As part of the press release services, there should be some important ideas included about the company. The information that should be included are as follows: contact information, address, name of the significant people in the company along with the name of their website. The one in charge with the draft should never put an intent to market the product and services of the company. As much as possible the content should be neutral and the information should be relevant with the prevailing situation.
Of course you need to choose a service provider that will not overemphasize and manipulate any information related to your company. As much as possible readers shouldn’t find it hard to understand the press release. If by any chance the news release is already approved by a particular organization or establishment then the PR service agency can now circulate it to various media outlets. The media publications will also vary since it will rely on the type of news information that is to be circulated. There are information that are meant for the general public to read while the others are more suited for particular people. That is why it is important that you are going to choose the most proficient and competent public relation service providers so that the content will be appropriate and in accordance with your preference. One thing that you must always seek from those service providers is the quality of services they can provide to your organization or business.
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Business Success: Press Release Benefits to Your Business
Press releases are considered as valuable, time-tested tool used in generating earned media coverage, increasing sales and spreading the message of the company, given that right strategic planning in your stories, messages and pitches are created, posted and reinforced. Pay attention to the details because this is critical especially when you are attempting to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.
If your product is unique, it is more likely successful in getting a high pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Taking this to your advantage will increase your chances of being cited and re-cited throughout the internet, because reporters love new, fresh, unique and compelling stats for their articles. Your major milestones can also be use as an opportunity to create your pitchable moments such as hitting one million dollars, gallons or units of your product. Your company stories such as your activities for a social cause or exemplary company culture can be shared and surely these will get the interest of online users. Reporters will attend your event if you have successful or interesting people speaking or attending the event. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. After you created an interesting news or story, then it is time to tell the story, and this is when press release comes into play.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services make your life easier because a press release distribution company is responsible for creating links of various press releases, creating thousands of impressions for your products and services. So if you are looking for press release distribution services, we are here to help you.
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Useful Tips That You Need To Consider When Writing A Press Release Fast
There has been a tremendous increase in the number of individuals who are looking for effective ways that will make them efficient in writing press releases that are compelling in the shortest time possible. If you really are interested on that, you need not have to search no more as we will be bringing right before your eyes the tips and the hints that you need to follow so that you may be able to write press releases that are compelling in the shortest time possible.
The best thing that you can do is not to immediately do your writing without having knowledge or understanding of what it is since your in-depth understanding and your perception about the press release will boost your writing, making it possible for you to do it in the shortest time possible. If your perception of a press release is something that has to do with advertising a product or a service, then you need to change your way of thinking as that is not what it is at all since press releases are things that talks about a particular subject in the most objective sounding content all the time. Aside from having an in-depth understanding about press release, you also need to have a much better understanding about the fact that press releases needs to carry a newsworthy information and must adhere to the universal guidelines that are intended for the new releases. And of course, there is just no way for you to deliver any information by only using the preferred format that you have for writing since there are standard format that you need to follow which is quite different from the other written materials there is. One of the advantages that you can actually get from your knowledge of every single elements there is, is the fact that using them will increase the chances of the press release that you have written to be picked up not just by the media organization but also, by the press people.
You may think that since you have already understand what press releases are and what they are for, you can now proceed on writing one using the format you are comfortable with however, that is not the case as there are standards that you need to follow such as the universal guidelines for new releases. If you are going to write your press release, it would be best for you to right it in the third person point of view. As for you writing a press release, as much as you can, you need to see to it that the way you have written your press release is the same way a news reporter is delivering a very important information or scoop to the audience, it needs to sound very objective and it must be written in a manner that can easily be understood. You must not sound vague or redundant.